Digital Marketing and Sales Specialist
Al-Fanar Media, an online publication dedicated to covering higher education, research and culture in the Arab region, is seeking to hire a digital marketing and sales specialist with a high focus on SEO/SEM and Website monetisation.
Digital Marketing and Sales Specialist Job Responsibilities:
-Develops digital marketing strategy by studying the higher education market indicators, tracking changes in supply and demand, identifying customers/consumers and their current and future needs, and monitoring the competition.
-Plans and executes all web, SEO/SEM, database marketing, email, and display advertising campaigns.
-Oversees/contributes to our social media presence’s design, building, and maintenance.
-Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
-Identifies website monetization opportunities and optimizes the website structure and UX for monetization.
-Steers the website products sales process from identifying potential costumers to closing sales deals.
-Identifies trends and insights and optimizes spend and performance based on the insights.
-Brainstorms new and creative growth strategies through digital marketing (especially SEO/SEM).
-Plans, executes and measures conversion tests.
Collaborates with internal (development) teams to create landing pages and optimize the user experience.
-Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop off points and optimizes user funnels.
This position is home-based with a timezone preference of GMT to GMT+3. This position focuses on results and deliverables. Most of the Al-Fanar Media team is located between London and Cairo, so the Digital Marketing and Sales Specialist should be online from 9 to 5 GMT to GMT+3. Al-Fanar Media offers competitive compensation in addition to a per-sales commission scheme.
Digital Marketing and Sales Specialist Qualifications/Skills:
-Highly creative with experience in identifying target audiences (readers or potential paying customers) and devising digital campaigns that engage, inform, and motivate action (engagement, conversions, sales, etc..)
-Results-oriented
-Creating and maintaining partner relationships
-Coaching and guiding staff (on SEO/SEM and other digital marketing activities)
-Managing processes
-Self-motivated yet customer-focused
-Proficient in marketing research and statistical analysis
-Able to develop budgets
-Familiar with financial planning and strategy
Education and Experience:
-Bachelor’s or master’s degree in digital marketing or a related field.
-Arabic and English language proficiency is a must.
-Proven working experience in digital marketing, particularly within the higher education and online publications industry.
-Proven record of substantial audience growth in similar websites.
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
-Proven record of successful SEO/SEM campaigns, especially in the Arab world and in the Arabic language context.
-Proven record of website monetization through PPC, native ads, donations and other income-generating activities.
-Experience in optimizing landing pages and user funnels
-Experience with A/B and multivariate marketing experiments
-Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs, SEMRush, etc.)
-Working knowledge of ad serving tools (i.e., Adsense)
-Experience in setting up and optimizing PPC and keyword search campaigns on all major search engines
Interested candidates, please send your resume and cover letter to [email protected] with the subject line “Digital Marketing and Sales Specialist” before Friday 6 May 2022.
